PRODUCT REPOSITIONING PROPOSAL: SNOW GOGGLES

Packaging Sustainability | Professor Wendy Jedlicka | Spring 24

This semester-long project focused on exploring the significance and impact of packaging. Using tools such as focus groups, competitive analysis, and life cycle assessment (LCA), we examined real-world case studies to understand packaging challenges. The project culminated in a sustainable packaging proposal for a product of our choice aimed at reducing environmental impact while maintaining functionality.