FACTS ARE STUBBORN THINGS; THEY DON'T BEND TO OPINION OR DENIAL. LIMITING GLOBAL WARMING TO 1.5°C ISN'T A CHOICE—IT'S A NECESSITY FOR OUR PLANET'S FUTURE.

>1.5 DEGREES: A CLIMATE FOR CHANGE

Systems Thinking | Wendy Jedlicka | Fall 23

The campaign is meant to offer clear, scientifically supported information about climate change. It underscores the critical significance of limiting global warming to below 1.5 degrees Celsius. It aims to educate the public about the consensus within the scientific community, making it more challenging for climate change deniers to disseminate unchallenged misinformation.


The campaign raises awareness by featuring a poster and a reusable tote bag. It offers an eco-friendly alternative to single-use bags. The design is intended to be attention-grabbing while effectively conveying the campaign's core message.

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Product Repositioning Proposal